You may not know it, but you competitors’ might have built partnerships with brands in your industry to get help with social media marketing. Track your competitors’ marketing activities regularly and outdo their efforts If you follow the strategies I mention in the above 4 points, then you’ll most likely hold organic traffic loss below 5%. Kate Morris shows you how to implement multiple XML sitemaps in this article. Not setting up redirects properly when rebuilding the web site.Ī typical example of a terrible new web site launch is visible in the analytics screenshot below. Let’s start with the most common mistake that sends many high rankings and traffic tumbling: How to launch a revamped web site the right way? (Hint: 301 redirects are the most important ingredient) I’ve broken down the complete process for you in this article.Īre you ready to stay competitive and prevent your web site from a traffic crisis? So, what are the tactics that you should follow to ensure that your high rankings stay safe (even during a web site upgrade)? With competition in the content marketing landscape turning fierce (just look around and you’ll see that every brand has become a publisher), you need to take special care of those first page webpages. If you leave a high ranking webpage on its own, you’re essentially sending the wrong signal to your audience and Google. Google loves its users and it likes to serve relevant, high-quality and updated content to them. You’ve got to keep track of your competition to ensure that the information on your pages isn’t dated. If you don’t do anything fishy on your web site, Google won’t bring your search engnine rankings down.īut, search engine optimization is an ongoing process. So what next? Will you remain at the top spot for your target term forever, even during a web site redesign? You’ve integrated long-tail keyword phrases in your posts and started achieve search engine rankings on the first page for least a couple of terms. īut, for a majority of you, I trust that you’re in a better position. If you are struggling with search engine optimization, then hang out on this blog for a bit and read some of my previous posts, like SEO made simple, keyword phrase research, driving 20,000 visitors to your web site in 90 days and promoting your blog posts. Look at the chart below for exact numbers. Ironically, it was also rated as the most difficult to produce by marketers. It’s especially difficult for small businesses devoid of time, budget and resources.Īscend2, in its SEO Summary report found that relevant content creation is the most effective search engine optimization tactic. But, it requires considerable effort to build your authority in the first place. Google favors established brands and authoritative web sites in its results. Maintaining your search engine rankings once you’ve reached the top spot. It’ll be a total waste of time.īut, there’s one subject that’s rarely discussed in online marketing blogs: It’s a cornerstone for any online business, right? You cannot execute other tactics, like conversion optimization, until you get at least 500-600 visitors/day (probably more) on your web site. Some examples include guest posting, content distribution, social media marketing, link building and more. I, myself have written many articles on marketing strategies that ultimately help you in getting more traffic. Just look at the number of search results on the subject. It’s probably building traffic to your web site. Can you guess the subject that is the most written about in the internet marketing niche?
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